What’s a publication to do when Apple opens a new flagship store that looks incredible and has some standout architectural features but you don’t want to be seen as falling into the company’s trap of giving it free attention? Why, still report about it, but complain about it the whole time.
Writing for Boy Genius Report, Chris Mills says “Apple’s stores have gone from serious to absurd in 15 years.” (Tip o’ the antlers to SamT.)
More like Apple Store have gone “It’ll never work!” to “Ugh, they work so well, I can’t believe I have to report on this, so stoopid” in 15 years.
